Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing. This book is structured pretty much like an episode of America's Next Top Model: recap of previous episode! glamor shots of author! two minutes of "what you'll see next"! commercial break! recap of what we just told you you're about to see! sixty seconds of actual content! review of what you've just seen! more "coming up next"! wash! rinse! repeat! Tyra wears a jumpsuit, and Andre Leon Talley wears a muumuu with a face on it! Everyone's brains are ugly-pretty! Remember, you're there to sell clothes, not just look pretty! Did not finish.
